In 2013, the New York Jets added The Aviators Drumline as one of the new signature elements of the team’s gameday experience. Inspired by the energy of the New York City streets, the Aviators are highly visible throughout gameday .
New York Jets Replay is a weekly web show launched in 2012 recapping Jets games both home and on the road.
A 2012 Re-Branding effort of "Gen Jets" to revitalize an existing children s fan club program.
A sponsored print, web, & social campaign to highlight 2013 Jets games. The goal was to bring a new spin on the traditional schedule release and tie the creative with an authentic New York City character.
2013 New York Jets Season Tickets commemorating Jets history through 50 years..
Various print advertisements promoting a number of Jets initiatives.
NewYorkJets.com website banner ads promoting content consumption for the Jets online properties.